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Hug&Soul is a compassionate giving platform that connects donors directly with individuals in need — including single parents, the homeless, and the elderly.
Our mission is to personalise giving by letting you choose who you support and see the real impact of your help.
Through Hug&Soul, every contribution becomes a meaningful act of kindness that helps someone rebuild their life — one “hug” at a time.
Personalised giving on Hug&Soul allows you to directly support the individuals — or “Souls” — that inspire you.
Browse verified profiles, learn each Soul’s story and goals, and choose who you’d like to help.
Your donations can go toward essentials like food, shelter, and clothing, or toward skill-building programs that help Souls regain independence.
This tailored approach ensures your contribution goes exactly where you intend, making your giving experience more transparent, human, and rewarding.
Every time you give, Hug&Soul makes it easy to see the positive change you’re creating.
You’ll receive updates as the Souls you support progress toward their goals through our impact tracking system.
As they grow, you’ll also earn Hug Points in our ranking system — unlocking exclusive rewards, discounts, and coupons from partner brands.
It’s our way of celebrating both your generosity and the lives you help transform.
Right now, we’re preparing our donation tools and platform launch.
You can still support us by joining the waiting list or donating directly through our Support Hug&Soul page.
Every early supporter helps us bring this dream to life and becomes part of our Ambassador community — with special rewards once our crowdfunding opens.
No — joining the Hug&Soul waiting list is completely free.
There’s no cost to become part of our compassionate community.
By signing up early, you’ll be the first to access the platform when we launch and receive exclusive Ambassador perks reserved for early members.
Hug&Soul is a social-impact company — a blend of heart and innovation.
We’re structured as a hybrid model: part social enterprise (Hug&Soul Ltd) and part community interest company (Hug&Soul CIC).
This allows us to operate transparently and sustainably while ensuring that donations directly support vulnerable individuals.
Every penny from our mission activities is reinvested into building a kinder, fairer giving ecosystem.
Transparency is at the core of Hug&Soul.
All donations are processed securely through Stripe, and every transaction is tracked.
Each Soul’s spending is monitored to ensure funds are used only for approved essentials like food, shelter, education, or skill development.
You’ll always be able to see updates on how your contribution is making a difference — with complete accountability from start to finish.
Ambassadors are early supporters who help us grow the Hug&Soul movement — either by spreading awareness, joining our waiting list, or donating to our startup mission.
Every Ambassador receives early access to new features, recognition on our community wall, and exclusive rewards when we launch our crowdfunding campaign.
It’s our way of saying thank you for believing in this dream before anyone else. 💛
We’re currently developing the first version of the Hug&Soul platform — starting with a “scan-to-give” feature that lets donors support verified individuals instantly via QR code.
Next, we’ll launch our marketplace and Ambassador rewards system.
Our goal is simple: to make giving as easy and human as saying “hello.”